Market Segmentation
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Full Service Hotel
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ROOM ANALYSIS BY MARKET SEGMENT
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FOR THE MONTH ENDING AUGUST
31, 2002
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CURRENT MONTH
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YEAR TO DATE
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LAST YEAR
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BUDGET
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ACTUAL
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ACTUAL
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BUDGET
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LAST YEAR
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%
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STATISTICS
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2,697
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2,697
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2,697
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Available Rooms
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21,141
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21,141
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21,228
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1,532
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2,159
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1,488
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Occupied Rooms
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11,030
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14,191
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12,141
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56.80%
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80.05%
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55.17%
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Occupancy %
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52.17%
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67.13%
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57.19%
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$87.67
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$81.92
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$90.69
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Average Daily Rate
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$84.16
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$83.33
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$85.49
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$49.80
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$65.58
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$50.04
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REVPAR
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$43.91
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$55.94
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$48.89
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OCCUPIED ROOMS
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663
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43.30%
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842
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39.00%
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525
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35.27%
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Corporate Room Occupied
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5,526
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50.10%
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6,722
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47.37%
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5,488
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45.20%
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264
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17.25%
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383
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17.74%
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327
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21.99%
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Government Room Occupied
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2,156
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19.55%
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2,899
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20.43%
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1,962
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16.16%
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207
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13.50%
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322
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14.91%
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375
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25.20%
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Group Room Occupied
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1,384
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12.55%
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1,488
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10.49%
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1,233
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10.16%
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254
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16.55%
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385
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17.83%
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132
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8.87%
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Discount Room Occupied
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1,115
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10.11%
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1,385
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9.76%
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1,488
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12.26%
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46
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3.00%
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56
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2.59%
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0
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0.00%
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Tour & Travel Room Occupied
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165
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1.50%
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325
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2.29%
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129
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1.06%
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98
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6.40%
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171
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7.92%
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129
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8.67%
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SMERF Room Occupied
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683
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6.19%
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1,372
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9.67%
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1,841
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15.16%
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1,532
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100.00%
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2,159
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100.00%
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1,488
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100.02%
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TOTAL ROOMS OCCUPIED
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11,030
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100.00%
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14,191
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100.00%
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12,141
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100.00%
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ROOM REVENUE
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55,738
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41.50%
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77,209
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43.65%
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48,582
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36.00%
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Corporate Room Revenue
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458,770
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49.42%
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620,202
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52.45%
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461,879
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44.50%
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21,932
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16.33%
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29,625
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16.75%
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29,689
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22.00%
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Government Room Revenue
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169,138
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18.22%
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228,530
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19.32%
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162,540
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15.66%
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19,810
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14.75%
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26,530
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15.00%
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32,388
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24.00%
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Group Room Revenue
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114,925
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12.38%
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119,999
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10.15%
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102,236
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9.85%
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24,175
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18.00%
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28,688
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16.22%
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12,145
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9.00%
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Discount Room Revenue
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90,696
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9.77%
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103,211
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8.73%
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121,230
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11.68%
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3,761
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2.80%
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4,068
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2.30%
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0
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0.00%
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Tour & Travel Room Revenue
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16,710
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1.80%
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23,113
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1.95%
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103,274
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9.95%
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8,891
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6.62%
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10,746
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6.08%
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12,145
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9.00%
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SMERF Room Revenue
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78,071
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8.41%
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87,511
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7.40%
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86,771
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8.36%
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134,308
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100.00%
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176,865
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100.00%
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134,949
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100.00%
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NET REVENUE
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928,309
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100.00%
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1,182,566
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100.00%
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1,037,930
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100.00%
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AVERAGE DAILY RATE
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$84.02
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$91.70
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$92.54
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Corporate Room Average Daily Rate
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$83.02
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$92.26
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$84.16
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$82.99
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$77.35
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$90.69
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Government Room Average Daily Rate
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$78.44
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$78.83
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$82.84
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$95.79
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$82.39
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$86.37
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Group Room Average Daily Rate
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$83.02
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$80.64
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$82.92
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$95.35
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$74.51
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$92.01
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Discount Room Average Daily Rate
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$81.34
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$74.52
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$81.47
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$81.82
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$72.64
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$0.00
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Tour & Travel Room Average Daily
Rate
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$100.99
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$71.12
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$800.57
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$90.72
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$62.84
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$94.15
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SMERF Room Average Daily Rate
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$114.31
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$63.78
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$47.13
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$87.67
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$81.92
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$90.67
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TOTAL AVERAGE RATE
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$84.16
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$83.33
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$85.49
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