Market Segmentation
Full Service Hotel
ROOM ANALYSIS BY MARKET SEGMENT
FOR THE MONTH ENDING AUGUST 31, 2002
CURRENT MONTH							YEAR TO DATE
LAST YEAR	%	BUDGET	%	ACTUAL	%		ACTUAL	%	BUDGET	%	LAST YEAR	%
						STATISTICS
2,697		2,697		2,697		Available Rooms	21,141		21,141		21,228
1,532		2,159		1,488		Occupied Rooms	11,030		14,191		12,141
56.80%		80.05%		55.17%		Occupancy %	52.17%		67.13%		57.19%
$87.67		$81.92		$90.69		Average Daily Rate	$84.16		$83.33		$85.49
$49.80		$65.58		$50.04		REVPAR	$43.91		$55.94		$48.89
						OCCUPIED ROOMS
663	43.30%	842	39.00%	525	35.27%	Corporate Room Occupied	5,526	50.10%	6,722	47.37%	5,488	45.20%
264	17.25%	383	17.74%	327	21.99%	Government Room Occupied	2,156	19.55%	2,899	20.43%	1,962	16.16%
207	13.50%	322	14.91%	375	25.20%	Group Room Occupied	1,384	12.55%	1,488	10.49%	1,233	10.16%
254	16.55%	385	17.83%	132	8.87%	Discount Room Occupied	1,115	10.11%	1,385	9.76%	1,488	12.26%
46	3.00%	56	2.59%	0	0.00%	Tour & Travel Room Occupied	165	1.50%	325	2.29%	129	1.06%
98	6.40%	171	7.92%	129	8.67%	SMERF Room Occupied	683	6.19%	1,372	9.67%	1,841	15.16%
1,532	100.00%	2,159	100.00%	1,488	100.02%	TOTAL ROOMS OCCUPIED	11,030	100.00%	14,191	100.00%	12,141	100.00%
						ROOM REVENUE
55,738	41.50%	77,209	43.65%	48,582	36.00%	Corporate Room Revenue	458,770	49.42%	620,202	52.45%	461,879	44.50%
21,932	16.33%	29,625	16.75%	29,689	22.00%	Government Room Revenue	169,138	18.22%	228,530	19.32%	162,540	15.66%
19,810	14.75%	26,530	15.00%	32,388	24.00%	Group Room Revenue	114,925	12.38%	119,999	10.15%	102,236	9.85%
24,175	18.00%	28,688	16.22%	12,145	9.00%	Discount Room Revenue	90,696	9.77%	103,211	8.73%	121,230	11.68%
3,761	2.80%	4,068	2.30%	0	0.00%	Tour & Travel Room Revenue	16,710	1.80%	23,113	1.95%	103,274	9.95%
8,891	6.62%	10,746	6.08%	12,145	9.00%	SMERF Room Revenue	78,071	8.41%	87,511	7.40%	86,771	8.36%
134,308	100.00%	176,865	100.00%	134,949	100.00%	NET REVENUE	928,309	100.00%	1,182,566	100.00%	1,037,930	100.00%
						AVERAGE DAILY RATE
$84.02		$91.70		$92.54		Corporate Room Average Daily Rate	$83.02		$92.26		$84.16
$82.99		$77.35		$90.69		Government Room Average Daily Rate	$78.44		$78.83		$82.84
$95.79		$82.39		$86.37		Group Room Average Daily Rate	$83.02		$80.64		$82.92
$95.35		$74.51		$92.01		Discount Room Average Daily Rate	$81.34		$74.52		$81.47
$81.82		$72.64		$0.00		Tour & Travel Room Average Daily Rate	$100.99		$71.12		$800.57
$90.72		$62.84		$94.15		SMERF Room Average Daily Rate	$114.31		$63.78		$47.13
$87.67		$81.92		$90.67		TOTAL AVERAGE RATE	$84.16		$83.33		$85.49